Marketing & Social Media Specialist (Egypt)

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Location: Egypt - Cairo

Address: Cairo,

Job Type: Full-Time

Posting Date: 09/30/2024

COMPANY DESCRIPTION

Established in 1951, Amideast is an American nonprofit organization dedicated to creating hope, opportunity, and mutual understanding among people in the Middle East, North Africa, and United States through life-changing opportunities for education and cultural exchanges. Working with local, regional, and international partners, we provide programs and services that improve educational opportunity and quality, expand access to U.S. study, empower youth and women, strengthen local institutions, and develop language and professional skills for success in the global economy. Headquartered in Washington, D.C., Amideast operates offices in 11 countries in the MENA region. For more information, visit us at www.amideast.org.

POSITION DESCRIPTION

To interact with targeted virtual communities, and networks’ users to achieve superior customer engagement and intimacy by strategically exploiting all aspects of the social media and marketing roadmap.

RESPONSIBILITIES

• Initiate and execute marketing material and apply social media strategy through SEO, audience targeting, competitive research, platform determination, benchmarking and messaging and audience identification in guide with the marketing department goals
• Support Amideast marketing and public relations events by applying all branding guidelines
• Support inventory and the printings stock to make sure that marketing promotional materials are available upon request
• Initiate and execute marketing material and apply social media strategy through SEO, audience targeting, competitive research, platform determination, benchmarking and messaging and audience identification in guide with the marketing department goals
• Moderate all social media pages, marketing written and online content with accurate and rapid responses in line with the customer Service and marketing strategies
• Identify opportunities and innovative ideas for applying new technologies, digital products and services to online campaigns
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and acting on the information
• Provide personalized responses to comments and answers to questions promptly to empower our target audience and business
• Follow guidelines and targets set by the Marketing Department for fans engagement
• Perform cross-selling and direct sales for various services and products through responses on Amideast Facebook and other social media pages.
• Deliver work on week days and weekends to achieve response positioning
• Collaborate with other departments (customer service, Education, Testing, etc.) to manage their announcements and postings
• Ensure digital and printed-out design is optimized for branding, impact, SEO, web development, etc.

QUALIFICATIONS
 
Required:
• Bachelor’s degree in any relevant field 
• Bachelor's Degree in a relevant field
• Strong knowledge with Facebook and Instagram
• Minimum 2 years of experience in Social Media 
• Good, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Good knowledge of social media engagement
• Excellent writing and communication skills in both Arabic and English
• Strong attention to detail
• Proficiency with Microsoft Office (Outlook, Word, and Excel)
• Strong organizational and coordination and office support skills
• Enjoys working as part of a team
.       Performance Marketing and Analysis experience
Preferred
• TOEIC score of minimum 650 or equivalent

WORK ENVIRONMENT

The incumbent in this position will work in a professional office environment and will utilize the following equipment when working from the corporate office or remote home office (either on a temporary or hybrid basis) 

• Computer (laptop or desktop)
• Printer/Photocopier/Scanner/Fax
• Telephone

The physical demands and work environment that have been described is representative of those employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This position description is an overview of the major functions and requirements of this position. This document is not intended to be an exhaustive list encompassing every duty and requirement of the position; the Employee’s Manager may assign other duties as related or as otherwise deemed appropriate and necessary within the general scope, without the need for additional compensation.

Amideast is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Positions that involve interaction with children will be required to read, acknowledge, and comply with and attend special training in accordance with the Child Protection and Safeguarding policy. All Amideast representatives must comply with the Code of Conduct and all applicable organizational policies which include but are not limited to, Anti-Human Trafficking and Prevention of Sexual Exploitation and Abuse.