COMPANY DESCRIPTION

Established in 1951, Amideast is an American nonprofit organization dedicated to creating hope, opportunity, and mutual understanding among people in the Middle East, North Africa, and United States through life-changing opportunities for education and cultural exchanges. Working with local, regional, and international partners, we provide programs and services that improve educational opportunity and quality, expand access to U.S. study, empower youth and women, strengthen local institutions, and develop language and professional skills for success in the global economy. Headquartered in Washington, D.C., Amideast operates

 POSITION DESCRIPTION

The Social Media Specialist is a pivotal role responsible for overseeing all internal and external communications ensuring messaging is clear, consistent, and engaging. This professional develops and implements effective communication strategies, manages public relations, creates content for various platforms, and ensures seamless internal communication. They also play a critical role in crisis management, responding to public issues promptly and effectively. Monitoring and analytics form a key part of their role, assessing the effectiveness of communication strategies and making necessary adjustments.

RESPONSIBILITIES

• Responsible for developing effective communication strategies , managing the company's image and reputation
• Develop communication strategies that align with Amideast mission and vision and promote our products and service portfolios
• Responsible for managing public relationships with media personnel
• Prepare press releases and promotional materials and oversee Amideast product/program launches and promote Amideast products and services
• Oversee content creation for websites, newsletters, and marketing materials to ensure all content aligns with the Amideast’s mission, brand, and goals
• Responsible for monitoring Amideast's online presence, media coverage, and educational trends
• Use analytics tools to measure the success of communication strategies and make improvements as needed to ensure all is aligned with Amideast mission and vision and ensure products and services promotion
• Lead Amideast graphic designers and content creators, and oversee their tasks, providing guidance, and ensuring the team meets Amideast marketing strategy and goals
• Participate in the hiring of marketing assistants, content creators, and graphic designers
• Ensure smooth operations of marketing daily activities
• Contribute to the performance appraisal and conduct review of reporting employees and ICs
• Issue the independent contractor monthly pay and follow up with finance for due payments

1. Social Media Management:
• Develop and maintain a monthly/quarterly social media calendar, ensuring timely and relevant content aligned with organizational goals.
• Schedule posts across platforms (e.g., Facebook, Instagram, LinkedIn, X) in English and Arabic.
• Monitor and moderate social media channels (comments, messages, reviews) in both English and Arabic, ensuring brand consistency and professional engagement.
• Analyze performance metrics using Meta Analytics and adjust strategies to optimize reach and engagement.
2. Campaign & Event Support:
• Assist in planning, setting up, and executing marketing events (workshops, fairs, webinars), including logistical coordination and on-site attendance.
• Coordinate video and photo shoots for events, promotional materials, or campaigns, liaising with vendors and internal teams.
• Provide post-campaign reports, summarizing KPIs, audience engagement, and ROI to inform future strategies.
3. Data Management & Research:
• Maintain and update the marketing database through accurate data entry, ensuring records are current and accessible.
• Conduct market research to identify trends, audience preferences, and competitor activities to support targeted marketing initiatives.
4. Administrative Coordination:
• Collaborate with cross-functional teams to align marketing activities with organizational objectives.
• Support ad-hoc tasks such as drafting bilingual content, preparing event materials, or updating internal documentation.

QUALIFICATIONS AND SKILLS

• A bachelor's degree in communications, marketing, public relations, or a related field
• Minimum 5 years of experience in social media
• Strong written and verbal communication skills
• Ability to develop effective communication strategies
• Understanding of media relations and digital media strategies
• Proficient in Microsoft Office, content management systems, and social media platforms
• Strong problem-solving skills and ability to think strategically
• Leadership skills to effectively manage a team
• Performance Marketing Analysis experience is required

Preferred:

• Spoken and written fluency in Arabic and English
  Minimum TOIEC score of 800 or equivalent
• Design knowledge on Canva and Adobe

WORK CONDITIONS

•           Flexible working during weekends to attend required events
•           Flexible to occasional travel outside Cairo

The physical demands and work environment that have been described is representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.

This position description is an overview of the major functions and requirements of this position. This document is not intended to be an exhaustive list encompassing every duty and requirement of the position; the Employee’s Manager may assign other duties as related or as otherwise deemed appropriate and necessary within the general scope, without the need for additional compensation.

Amideast is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Positions that involve interaction with children will be required to read, acknowledge, and comply with and attend special training in accordance with the Child Protection and Safeguarding policy. All Amideast representatives must comply with the Code of Conduct and all applicable organizational policies which include but are not limited to, Anti-Human Trafficking and Prevention of Sexual Exploitation and Abuse.